Related Read: It is Critical That Your Company Has a Good Communication Plan (and Here are Some Templates That Will Help You Present It) This makes marketing communication plan the key source for rolling out an effective campaign across any channel and platform for that matter. This guide highlighted why marketing professionals should not only be accustomed to traditional media like radio, television, and print, but also be proficient enough to embrace evolving digital trends like viral marketing, mobile and desktop publishing, social media, and many more. Solution - Forbes: integrated marketing communication plan published back in 2013! Perhaps this is why most of us end up stuck in a rut of a long-winded monologue - of course, that makes little to no sense at all to our consumers. Trust me, it gets even better from there: food campaigns, events, packaging, philanthropic efforts, you name it and they have nailed it all, rising to the glory of a full-blown lifestyle brand.Īcing the industry game with a compelling story through brand communication and marketing ain’t easy folks. The brand began making strides in the industry with its reinvented personality. Taco Bell has a guaranteed favorite spot in the minds of marketers and consumers.
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